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A Profit Instrument is a tiny website that focuses on just one keyword. And the one keyword it focuses on is a… ‘Product Name Keyword’ or PNK.

You’ll be promoting products as an affiliate. So, you’ll be doing ‘affiliate marketing’, but instead of spending tons of time finding out which keywords to promote, you’ll just focus on ‘product name keywords’.

Why promote Product Name Keywords?

1) Better Conversion Rates

Conversion rates with PNKs is a LOT better than general keywords.

Let’s say you’re promoting ‘Fat Loss for Idiots’ – which is a very popular weight loss product in Clickbank. Answer this question: Who is more qualified to buy the product:

• A person searching for ‘Weight Loss’
• Or a person searching for ‘Fat Loss for Idiots’?

Obviously, the second person because he’s already heard about the product somewhere and he wants to know more…that’s why he’s searching for the PNK.

2) Lesser Competition

Not always, but most of the times PNKs are a lot less competitive than general keywords.

• If you do a search for “Weight Loss” in Google – More than 100 million results come up.
• But, if you do a search for “Fat Loss 4 Idiots” in Google – Only 1 million results are returned.